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Dashboard & Reporting
Each lead in Leadbehavior has a dashboard with usage charts and score distribution data. Use these reports to monitor lead volume, track bot removals, and understand the quality distribution of your leads.
Accessing the Dashboard
- Navigate to Leads
- Click on any lead to view its detail page
- The dashboard charts appear below the lead's configuration details
Usage and Bot Removals
The Usage and Bot Removals chart shows daily activity over the past 31 days with the following data series:
| Series | Description |
|---|---|
| Total Leads | Total number of leads scored per day |
| Google Ads Leads | Leads with Google Ads conversion adjustments |
| Meta Leads | Leads with Meta conversion events |
| Google Ads Bots Removed | Leads flagged as bots and given negative adjustments for Google Ads |
| Meta Bots Removed | Leads flagged as bots and given negative adjustments for Meta |
This chart helps you understand:
- Your daily lead volume and trends
- How many bots Leadbehavior is filtering out
- The split between Google Ads and Meta traffic
Score Bucket Trends
The Score Bucket Trends chart shows the distribution of lead quality scores over time, broken into buckets:
| Bucket | Score Range | Interpretation |
|---|---|---|
| 0–20 | Lowest quality | Very likely bots or spam |
| 20–40 | Low quality | Suspicious activity |
| 40–60 | Medium-low | Uncertain quality |
| 60–80 | Medium-high | Moderate confidence |
| 80–90 | Good quality | Likely legitimate leads |
| 90–95 | High quality | Strong indicators of real users |
| 95–99 | Very high quality | Excellent lead signals |
| > 99 | Highest quality | Near-certain legitimate leads |
The chart uses a stacked area format — you can see both the total volume and the quality distribution at a glance.
Reading Your Data
Healthy Lead Profile
A well-performing setup typically shows:
- Most leads in the 80+ score buckets
- A small but visible number of low-scoring leads being filtered
- Consistent daily volume without dramatic spikes
Signs of Bot Traffic
If you see a large portion of leads in the 0–40 buckets:
- Your conversion is likely attracting bot traffic
- Leadbehavior is correctly identifying and down-weighting these leads
- Over time, Google Ads and Meta will shift budget away from these traffic sources
Low Volume
If the charts show little or no data:
- Verify the Leadbehavior tag is installed and firing on your website
- Check that the lead is not archived
- Confirm your Account ID and Lead ID are correct in your tag configuration
Integration Scripts
Below the dashboard charts, each lead's page also shows pre-filled script examples for integrating the lead on your website. You can select from:
- Google Tag Manager — custom HTML snippet
- JavaScript Form Submit — listener for form submission events
- JavaScript Click Listener — listener for button click events
These scripts have your Account ID and Lead ID pre-populated for easy copy-paste.
Next Steps
- Tune your score threshold to adjust how leads are classified
- Connect Google Ads to start sending conversion adjustments
- View pricing details to monitor credit usage