Pricing & Credits
Leadbehavior uses a credit-based pricing model. Each lead that is scored—whether from your website, HubSpot, or Meta Business Manager—consumes one credit.
How Credits Work
- Credits consumed per lead: 1 credit per scored lead
- Billing cycle: Credits reset at the start of each billing period (monthly or annually)
- Overage: If you exceed your plan's included credits, additional credits are billed at your plan's per-credit rate
- Usage tracking: View your current usage in Account Settings → Billing
What Uses Credits
Credits are consumed when Leadbehavior scores a lead. This includes:
- Website leads — Form submissions, purchases, or other conversions tracked via the Leadbehavior tag
- HubSpot form submissions — Leads scored by the Form Submission Agent in your HubSpot workflows
- Meta Business Leads — Leads from Facebook or Instagram lead forms connected to your account
Plans
| Plan | Credits Included | Overage | Meta Integration |
|---|---|---|---|
| Starter | 300/month | Per-credit rate | — |
| Business | 1000/month | Per-credit rate | ✓ |
| Enterprise | Custom | Custom | ✓ |
INFO
Exact pricing and credit allotments may vary. Visit app.leadbehavior.com or Contact Us for current plans and Enterprise pricing.
Managing Your Subscription
- View usage: app.leadbehavior.com/account/billing
- Upgrade or change plan: Use the billing page to manage your subscription
- Credit usage warnings: You'll receive an email when you approach 75% of your included credits