Pricing & Credits

Leadbehavior uses a credit-based pricing model. Each lead that is scored—whether from your website, HubSpot, or Meta Business Manager—consumes one credit.

How Credits Work

• Credits consumed per lead: 1 credit per scored lead
• Billing cycle: Credits reset at the start of each billing period (monthly or annually)
• Overage: If you exceed your plan's included credits, additional credits are billed at your plan's per-credit rate
• Usage tracking: View your current usage in Account Settings → Billing

What Uses Credits

Credits are consumed when Leadbehavior scores a lead. This includes:

• Website leads — Form submissions, purchases, or other conversions tracked via the Leadbehavior tag
• HubSpot form submissions — Leads scored by the Form Submission Agent in your HubSpot workflows
• Meta Business Leads — Leads from Facebook or Instagram lead forms connected to your account

Plans

Plan	Credits Included	Overage	Meta Integration
Starter	300/month	Per-credit rate	—
Business	1000/month	Per-credit rate	✓
Enterprise	Custom	Custom	✓

INFO

Exact pricing and credit allotments may vary. Visit app.leadbehavior.com or Contact Us for current plans and Enterprise pricing.

Managing Your Subscription

• View usage: app.leadbehavior.com/account/billing
• Upgrade or change plan: Use the billing page to manage your subscription
• Credit usage warnings: You'll receive an email when you approach 75% of your included credits