AI-powered lead scoring

Fake leads can't be stopped without a behavior signal. Leadbehavior sends it.

We detect and score every bot conversion in real time — then send the signal Google and Meta need to go find real customers instead of more bots.

2 min
to install
Real-time
scoring
No code
via GTM
Live conversion stream
realtime
0 bots blocked this session$0 protected
$35B
wasted globally each year on invalid clicks.
60%
of your ad clicks could be bots.
Not every click is valuable. Bots and invalid interactions inflate your ad spend and corrupt your data.
The bot problem

Every fake lead makes the next one more expensive.

Bots don't just waste today's budget. Most originate from Made-For-Advertising (MFA) sites — pages with no real human traffic that simulate visits and conversions.

Each fake conversion tells Google and Meta the MFA placement is high-performing — so the algorithm sends it more of your money. And the platforms profit from every click, bot or not.

The feedback loop that drains you
01Your ad spend flows to placements
02Bots on MFA sites fake conversions
03Algorithm reads them as "high performers"
04More budget routed to bots ↺
See it working

We rewrite the signal before it reaches the algorithm.

Leadbehavior scores every conversion, then adjusts the value it reports back — $0 for bots, enhanced value for real buyers. The algorithm learns from truth instead of noise.

Score anatomy · one conversion
6BOT · $0 sent
0.3s on page · no scroll−34
No mouse movement−28
Datacenter IP · headless UA−22
Instant form fill−10
Value reported back
Bot conversion
Was reported as $240
$0
Verified buyer
Score 94 · enhanced value
$420
The algorithm now optimizes toward buyers that look like your $420 lead — and away from everything that looks like the bot.
Why traditional tools fail

Goodbye wasted clicks, hello quality leads.

Traditional Tools
✕
Block IP address
Bots regularly change IPs or mask them, quickly rendering IP blocking ineffective.
✕
Reactive solutions
Detect invalid clicks only after your ad budget is already wasted, leaving you chasing losses.
✕
Complex installation
Often require advanced setup, integrations, or dedicated resources to manage effectively.
✕
Limited scope
Address fraud in isolation without improving overall ad performance or lead quality.
leadbehavior
✓
Behavioral fingerprinting
Reads how each visitor actually behaves — signals bots can't fake, IPs can't hide.
✓
Real-time prevention
Scores every conversion as it happens and corrects the signal before budget follows it.
✓
One-click GTM install
Install from the GTM Gallery in minutes. No code, no dedicated resources.
✓
End-to-end lead quality
Trains the algorithm on real buyers — improving ad performance, not just blocking fraud.
The
leadbehavior
advantage
Quantifiable Accuracy & Performance Metrics
Integration Support & Developer Tools
Support & Trust Infrastructure
Our method

Optimized 24/7, hands-off.

1
Detect

Read the behavior

Our AI analyzes every conversion in real time — dwell, movement, device, IP, form cadence — to spot bot patterns instantly.

2
Score

Grade the lead

Each lead gets a quality score from a model trained on your data — the likelihood it becomes a real, paying customer.

3
Optimize

Send the truth back

$0 values for bots, enhanced values for quality leads — communicated straight back to Google Ads and Meta.

The math

How much are bots taking from you?

Industry estimates put invalid traffic at 15–40% of paid conversions. Drag the sliders to your reality.

Monthly ad spend$25,000
Estimated bot / spam rate22%
Wasted on bots
$5,500
per month · $66,000 a year
Recoverable with Leadbehavior
$66,000
Stop the leak
28%
Reduced wasted ad spend, on average.
7 days
To measurably improved lead accuracy.
ROI↑
Increased return by cutting wasted clicks.
Integrations

Live in minutes, not migrations.

H

HubSpot integration

Score every form submission with AI tuned to your business and enrich contact records automatically.

  • ✓ Automated scoring on every submission
  • ✓ Custom models trained on your data
  • ✓ Native workflow integration
G

Google Tag Manager

One-click install from the GTM Community Gallery. No code, automatic updates, works with any conversion event.

  • ✓ One-click install from the Gallery
  • ✓ Automatic template updates
  • ✓ Works with any conversion event
Trust

Your data and security, always protected.

Connecting your accounts lets Leadbehavior communicate directly and securely with Google and Meta. Credentials are handled with bank-grade security, never exposed, and encrypted at rest and in transit.

Strict Privacy Compliance
Encrypted & Secure
Limited & Secure Access
Transparency & Control
Pricing

Costs less than the bots do.

Start today, scale as you grow. All prices in USD.

Starter
$100/mo
300 credits / month
  • ✓ 1 user
  • ✓ Google Ads integration
  • ✓ Meta integration
Get started
Most popular
Business
$200/mo
1,000 credits / month
  • ✓ 1 user
  • ✓ Google Ads integration
  • ✓ Meta integration
  • ✓ Priority scoring queue
Get started
Enterprise
Custom
Custom credit volume
  • ✓ Custom user count
  • ✓ Google Ads + Meta integration
  • ✓ Custom support options
Contact us

Unlock clearer data & better results.

Get a free audit and start optimizing your lead quality today.