Getting Started with Leadbehavior

This guide walks you through setting up Leadbehavior from scratch — creating your account, configuring your first lead, installing the tag, and seeing results.

Step 1: Create Your Account

1. Visit app.leadbehavior.com and sign up with your email address
2. After signing in, you'll be prompted to create an account
3. Enter your Account Name and Domain (your website URL)

Step 2: Choose a Plan

After creating your account, you'll be directed to the billing page to select a plan.

Plan	Credits	Meta Integration	Negative Adjustments	Custom Threshold
Starter	300/month	—	—	—
Business	1,000/month	✓	✓	✓
Enterprise	Custom	✓	✓	✓

Each scored lead consumes one credit. See Pricing & Credits for details.

Which plan should I choose?

Start with Starter if you only need website lead scoring with Google Ads. Choose Business if you need Meta integration, negative adjustment values, or custom score thresholds.

Step 3: Connect Your Ad Platform

Google Ads

1. Go to Account → Google Ads
2. Click Connect To Google Ads and authorize with your Google account
3. Select your Manager Account ID and Account ID
4. Click Set Customer IDs

See Google Ads Connector for detailed setup instructions.

Meta (Optional — Business Plan)

1. Go to Account → Meta Connector
2. Click Connect To Meta and authorize with your Meta account
3. Select the Meta Page you want to connect

See Meta Connector for detailed setup instructions.

Step 4: Create Your First Lead

1. Navigate to Leads
2. Click Create Lead
3. Enter a Lead Name (e.g., "Contact Form Submissions")
4. Select Website as the lead type
5. Select a Google Ads Conversion Action from the dropdown (WEBPAGE type only)
6. Set your Currency Code and Positive Adjustment Value
7. Click Create Lead

See Creating and Modifying Leads for all configuration options.

Step 5: Install the Tag on Your Website

The easiest way to install Leadbehavior is with the Google Tag Manager template:

1. In GTM, go to Templates → Search Gallery
2. Search for "Leadbehavior" and add the template
3. Create a new tag using the template
4. Enter your Account ID and Lead ID (found on your lead's page)
5. Set an Order ID — a unique value for each conversion
6. Add a trigger (e.g., form submission, thank-you page view)
7. Preview, test, and publish

See GTM Template Installation for the full walkthrough, or JavaScript Installation if you're not using GTM.

Step 6: See Your Results

Once leads start flowing in, you can view your data on each lead's dashboard:

• Usage and Bot Removals — Daily lead counts and bots removed for Google Ads and Meta
• Score Bucket Trends — Distribution of lead quality scores over time

Navigate to Leads → click on a lead to view its dashboard. Allow up to 24 hours for conversion adjustments to appear in Google Ads.

What's Next?

• AI Lead Scoring — Set up the Form Submission Agent to score leads with AI via HubSpot
• Meta Business Leads — Score leads from Facebook and Instagram lead forms (Business Plan)
• Invite your team — Add users to your Leadbehavior account
• How It Works — Understand the scoring and adjustment pipeline