Getting Started with Leadbehavior
This guide walks you through setting up Leadbehavior from scratch — creating your account, configuring your first lead, installing the tag, and seeing results.
Step 1: Create Your Account
- Visit app.leadbehavior.com and sign up with your email address
- After signing in, you'll be prompted to create an account
- Enter your Account Name and Domain (your website URL)
Step 2: Choose a Plan
After creating your account, you'll be directed to the billing page to select a plan.
| Plan | Credits | Meta Integration | Negative Adjustments | Custom Threshold |
|---|---|---|---|---|
| Starter | 300/month | — | — | — |
| Business | 1,000/month | ✓ | ✓ | ✓ |
| Enterprise | Custom | ✓ | ✓ | ✓ |
Each scored lead consumes one credit. See Pricing & Credits for details.
Which plan should I choose?
Start with Starter if you only need website lead scoring with Google Ads. Choose Business if you need Meta integration, negative adjustment values, or custom score thresholds.
Step 3: Connect Your Ad Platform
Google Ads
- Go to Account → Google Ads
- Click Connect To Google Ads and authorize with your Google account
- Select your Manager Account ID and Account ID
- Click Set Customer IDs
See Google Ads Connector for detailed setup instructions.
Meta (Optional — Business Plan)
- Go to Account → Meta Connector
- Click Connect To Meta and authorize with your Meta account
- Select the Meta Page you want to connect
See Meta Connector for detailed setup instructions.
Step 4: Create Your First Lead
- Navigate to Leads
- Click Create Lead
- Enter a Lead Name (e.g., "Contact Form Submissions")
- Select Website as the lead type
- Select a Google Ads Conversion Action from the dropdown (WEBPAGE type only)
- Set your Currency Code and Positive Adjustment Value
- Click Create Lead
See Creating and Modifying Leads for all configuration options.
Step 5: Install the Tag on Your Website
The easiest way to install Leadbehavior is with the Google Tag Manager template:
- In GTM, go to Templates → Search Gallery
- Search for "Leadbehavior" and add the template
- Create a new tag using the template
- Enter your Account ID and Lead ID (found on your lead's page)
- Set an Order ID — a unique value for each conversion
- Add a trigger (e.g., form submission, thank-you page view)
- Preview, test, and publish
See GTM Template Installation for the full walkthrough, or JavaScript Installation if you're not using GTM.
Step 6: See Your Results
Once leads start flowing in, you can view your data on each lead's dashboard:
- Usage and Bot Removals — Daily lead counts and bots removed for Google Ads and Meta
- Score Bucket Trends — Distribution of lead quality scores over time
Navigate to Leads → click on a lead to view its dashboard. Allow up to 24 hours for conversion adjustments to appear in Google Ads.
What's Next?
- AI Lead Scoring — Set up the Form Submission Agent to score leads with AI via HubSpot
- Meta Business Leads — Score leads from Facebook and Instagram lead forms (Business Plan)
- Invite your team — Add users to your Leadbehavior account
- How It Works — Understand the scoring and adjustment pipeline