Google Tag Manager Integration

LeadBehavior offers two methods for integrating with Google Tag Manager:

Option 1: Community Template (Recommended)

The easiest way to add LeadBehavior to your site is using our official GTM template from the Community Gallery.

View Template Installation Guide →

Benefits:

• No code to write
• Easy configuration
• Automatic updates
• Community-verified

Option 2: Custom HTML Tag

For more advanced use cases, you can create a Custom HTML tag with the LeadBehavior script.

Setup

1. Create a new Custom HTML tag in GTM
2. Copy the code snippet from the Lead in the Leadbehavior App
3. Replace YOUR_ACCOUNT_ID with your actual Account ID
4. Create GTM variables for Lead ID and Order ID
5. Set up an appropriate trigger

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Which Method Should I Use?

Feature	Template	Custom HTML
Ease of setup	✅ Easy	⚠️ Moderate
Customization	Limited	Full control
Maintenance	Automatic	Manual
Debugging	Built-in	Manual

Recommendation: Use the Community Template unless you need custom callback handling or advanced configuration.